Exploring caring leadership through a feminist ethic of care: The case of a sporty CEO

This work critiques the normative construction of ethical leadership and contributes to understanding ethics care in from a lifestyle embodied perspective. Drawing on feminist notions care, we question ethicality practices sporty health-oriented leader who claims transform his attempts at self-care into for others through role-modelling behaviours. We explore inherent moral dilemmas connecting seemingly creative project with well-intentioned caring others. highlight need persistent masculine rationalisations leadership, engage encourage, organisational relational interactions that take account specific employee needs. argue leaders’ claiming by insisting particular behaviours aesthetic bodily ideals introduce new managerial norms organisation. The Instrumental intentions come hamper an well-being employees, whilst demonstrating power influence employees both inside outside